While Facebook’s newsfeeds, messages, and other viral products continuously make it easy to promote your page, SEO still remains a vital part of page promotions. Never underestimate the power of SEO to optimize your Facebook Page promotions. Facebook has also proactively taken many steps to improve SEO for its pages.
Here are X ways to optimize your page results using SEO;
1. Always choose the best name for your page
Google has laid the rule down already; first word of the name carries the most weight. Do not stuff your page name or even the content with too many keywords. It’s actually called keyword stuffing. If you have a clothing line, names like Bree’s dresses, tops, maxis, skirts is a bad idea. Something as generic as Clothing, Dresses, or Tops is also not worthwhile.
Bree Online clothing, Bree’s Clothing store, or Bree’s dresses makes sense.
Some tips that can help you create a good page title are;
a) Page title should be short
b) Page title should be timeless
c) Page title should be easily promotable
d) Do’s: Pat Hunt’s Saloon, Cheryl Garden Kitchen, Seth GourmetChef
e) Don’ts: Pat Hunt Greenville county Saloon (too long)
f) Continue the same page name always, do not change it.
2. Maximize the About tab
The About tab of your page should be filled with all relevant information about your business.
Fill your contact info and add your website URL. According to InsideFacebook.com the About section is vital and is prominently displayed to your customers when they visit the page.
Here are some pages which have done a good job of filling their pages with relevant keywords and information for the customers.
3. Short and simple
A good description will not exceed 150 to 250 words. You can repeat your keywords but each keyword should not be repeated more than twice. Keyword stuffing is overindulgence of adding too many keywords into your information or details. Keyword stuffing does not help in any way and certainly does not boost the search results of the page. Have 4 to 5 important keywords that you can repeat.
4. Include photos with descriptions, events, or create discussion forums
Descriptive photos will give you an opportunity to add keywords. Discussion forums or responsive and interactive posts are huge opportunities to post keywords.
Example of an engaging and interactive post or a discussion; use this space to enter apt and relevant keywords.
5. Write something
The Write something is the elevator speech space. Did you know that the first 18 characters of this space serve as a meta description. The first 18 characters are treated as the SEO title of the post. Use this space to begin with links to your website or what’s most important to your customers.