What can you do to get your audience interested in your promotional page and eventually your product? Here are 5 amazing tips that will get you going, or spruce up your posts.
Target your audience in general: Steer away from any kind of profiling
Remember, no publicity is alright, but negative publicity’s collateral damage will take you eons to straighten up. Do not racial, gender, region, religion, or any profile to promote your page. You may use humour, but you should be very cautious about how it may be interpreted.
Really?!!! In this day you really want to profile REAL men??!!! See what that got them into.
So, understand that your customers want to stay positively hooked, if you start telling them how they should live, you’ve lost them.
Teasers, trailers, sneak peeks
People love sneak peeks. Especially your loyal customers, they’ll lap it up. They want to see something new always. Either in regular intervals or festive seasons is a good choice to release teasers of new collection. Scheduling a time makes it easier for your customers to remember when to visit the page.
Display collection collages in motion
Camera roll, Facebook moments, My Photo Stream will create a video of your photos forming a beautiful collage. They will go far in getting your customers interested in what you have to offer.
Make sure you don’t repeat your products often in your collection collage.
Post pictures of YOUR products
If you are running a clothing line, do not post pictures of popular brands as pseudo pictures. Remember, your product is YOURS. Your page is a huge opportunity to display authenticity, genuinely, and most importantly ethical behavior. Customers are very smart, when they do not see originality and smell duplicity, they will steer far clear from what you have to offer. Spend time in arranging, sorting your merchandise, creative ideas for exhibiting them will flow automatically. Internet is an ocean of idea generation anyway.
Proudly showoff customer testimonials
Your happy customers are your cheerleaders, when they send you pictures of themselves adorned with your products, or give you a great feedback, show it off. It’s yours. You earned that credit. Post their pictures or testimonials on your promotional page. Ask them to write you a review. No promotion is greater than word of mouth.